What results can I expect from ConnectFirst?

Results depend on your location, the quality of your card and how relevant the message. Most importantly, results depend on how ConnectFirst is integrated into your church's broader local outreach strategy. ConnectFirst is a valuable tool that mission minded churches successfully use to increase their local presence. However, people must use tools to produce results. We recommend developing a local outreach strategy for utilizing the lists and following up on the mailed invitation. For more about this, schedule a call with our team about creating a followup strategy.

How do you identify new movers?

Addresses are added to your new mover list when public information sources indicate that there is a new resident in the home. These include over 100 different sources that include public records, real property data, transactional data, and more.

How accurate is the data?

All data (marketing, survey, etc.) has an expected error rate. Our goal is to minimize this as much as humanly possible. Our data has been tested to be 93.5% accurate. This means that, on average, we expect 6-7 postcards out of every 100 to reach a home that does not qualify as a new resident. Given the benefit of introducing yourself to new movers, we think this tradeoff is very much in the church’s favor.

When do the invitations mail?

Invitations mail out no later than the Friday of the 2nd full week of every month.

How long after a move do the invitations arrive in homes?

On average, it is 4-8 weeks between d2 receiving an indication that there is a new mover in your church’s target area and a ConnectFirst card appearing in their mailbox.

What does my church receive with my subscription?

1. Your church will receive a new list of names and addresses every month. This data shows who cards were sent to but it is also intended to fuel a broader community outreach strategy. Other churches have used volunteer teams to pray over these names, leave gifts at the front door, and follow up with other marketing pieces like newsletters, handwritten notes, and welcome letters from the pastor. The postcard is intended as a starting point. The churches that see the most success continue outreach to these lists through additional efforts.
2. Your church will receive a single sample postcard in the mail every month. This is the same postcard invitation that your community is receiving.
   

How are the invitations mailed?

ConnectFirst invitations are mailed under the “marketing mail” post office classification. This allows your church to receive the maximum postage discounts. The USPS does not guarantee delivery time frames for this mail classification. However, research shows that 90% of the time marketing mail is delivered in 2-8 business days. They are mailed from Birmingham, AL. If your church is on the west coast, expect delivery times to be on the later end of that time frame.

If my church is a nonprofit, do we receive a discount?

Yes. You only have to provide your non profit authorization number which is provided by the USPS. This number is NOT a non profit ID, or permit number. Your NPA number is obtained for free from your post office and allows your church to receive discounts of up to 15% off ConnectFirst.